Robert Kiyosaki is the author of one of the best-selling business book series of all time: Rich Dad Poor Dad. For the past several years, he’s been a huge supporter of the network marketing industry. He’s made the claim that network marketing is the E-business of the 21st century.

Let me tell you, why I endorsed network marketing, why I call it the power of it. The reason for this, as an entrepreneur, this word here network marketing is the key to making a lot of money to being successful. It’s only those people who have an employee mentality working for a pay-check, or like a specialist, or small business guy just wants it for themselves. They don’t understand the power of network marketing.

Let me give it. This is not just for the network marketing industry. You know when you talk about television stations, they talk about a television, net-work That’s how big people think. They think in terms of networks. When you talk about radio, they talk about a radio network. And the same thing my friend owns a series of gas stations. He calls it a network of gas stations So the rich use the term network a lot.  And I know one of the reasons when I started in endorsed network marketing is because in many circles it has a negative connotation.

And that’s because a lot of times people shouldn’t be in the business, join the business or also people abused of business. But the reason I endorsed network marketing is for people who really want to get out of the rat race and really want to get on with you know building a business by helping other people build their businesses. So that’s why I endorse network marketing.

Another reason I endorse it is, because network marketing will give you the sales skills or the communication skills or the self esteem and the emotional courage to go and knock on doors and talk to other people. If you don’t have that courage, or you’re more afraid of what somebody else thinks of you, you’ll probably never be successful in network marketing, but you’ll probably never be successful in business anyway.

So I love network marketing, because network marketing take an average person like me, or John and actually work with you and build you up. So you have a personal courage to take the knows to take the rejection do not really care what you do care what other people think of you. It’s the reason people are not successful. They want to follow the herd and do what everybody else does. And ninety percent that people on this earth when it comes to money our financial losers. So if you’re going to become successful you could not care with the foundering world does. You really had a breakaway, my rich dad call about 90 10 rule. That meant ten percent of the people make ninety percent of money. And ninety percent of people make ten percent of the money.

So the beauty of network marketing is – there’s no guarantees, but it gives you the opportunity to be in that ten percent. And the way you get in that ten percent is to find that person inside of you, who cares more of what you think about yourself. Then you care what other people think of you. So the beauty of network marketing is it gives people the courage sales skills and communication skills to be a leader. And that’s what it takes to be successful in world is to be a leader. As an entrepreneur I have built many businesses from scratch. And as somebody should know one of them crashed also.

Statistics show that most new businesses fail within the first five years. Ninety percent in fact. That the ten percent that survived the the roof remaining temples that crash in the second five years.So long as most are gone in ten years. So i looked at many different models and one that stands out for me is network marketing. And the reason for that it takes very little upfront cash is low overhead. If you can do it part time always keep your daytime job, but do this part-time. And once the business up and running it can generate enough income. So that you can move from the left side to the right side of the quadrant.

So let me tell you about my introduction of network marketing. Because I had a very close mind to it. Since I can build my own businesses. I said why do I needed that network marketing business? But about 15 years ago I have a good friend. His name is Bill. And this guy is the best real estate investor I know. He has tons of assets in here. So I said: Bill! Why did you start a network marketing business? And is simple.

Sense was very simple. He says, it’s my way of helping people.

But more importantly he says the reason. Most people can’t invest in real estate this, because they don’t have a business. They don’t make enough money. Simply because taxes debt inflation retirement savings. They kill them.

They cannot even invest. So my friend Bill, who is a professional real estate entrepreneurs, he says “I started a network marketing business. So the people that worked with me could start their own business and then invest money with him.”

So with that I realized then that network marketing wasn’t about making money. But it was about helping people to help other people make money so they become financially free. So the beauty of network marketing I said like it’s very low entry point doesn’t take much money you can do it part time.  And where you profit is in most big corporations as they spend millions sometimes billions of dollars in advertising.

So rather than they giving that money to advertisers, the companies give their advertising money to distributors. Network marketing depends on building a network. The advertising method is called “word of mouth” like you recommend a movie to a best friend. So really the reason I support network marketing because it’s not about selling. It’s about people helping people build assets in the acid columns. Becoming business owners and then becoming investors. Rather than going through all of this here, which most easy assets go through. In this section, I want to talk to you about a different kind of quadrant.

Years ago I found out there were four kinds of people in the world. You know. One type are people who must be right. These people know all the right answers.  They went to school. They know everything. You can’t tell them anything. This is not a good business for them because their minds are too set.

Another kind of person is a person who must be comfortable. You know. The house could be on fire, but they’re still watching TV. You know eating a hot dog watching what’s going on the world. These people are toast. Because the world economy is not coming back the early world economy has moved on.  And people who need to be comfortable will probably be left behind. So the people who might you need to be comfortable it probably shouldn’t talk to them, because you only make them uncomfortable. And they’re probably not going to make the move, because number one priority is being comfortable.

Another kind of person is a person who must be light. You know. They want to please everybody. This is probably not the business for them either. You know, because they want somebody else’s approval. They want to be the good little boy or girl say: I did the right thing that I you like me. Don’t you? And so they probably not be successful the 21st century, Because they’ll probably want to be a light day people have to be right. And people want to be comfortable. All right! Could be comfortable. All right! You’re very right. You know that’s part of being light.

The business for the people of the 21st century are people who must win. And that’s where I am at. One of the best things I was taught in the Marine Corps in military school. It’s not how many times you get knocked down. It’s how many times you stand up. When somebody knocks you back. What do you do? Oh, you hurt my feelings! You will probably not be successful . The world will probably pass you by.

Because as I said the world economy has moved on. It’s not coming back. So, winners will win, but winning takes sacrifice. Success takes sacrifice. And these are the people who will do best in business of the 21st century. So, when you’re talking to people, you know, about this business, you have to look at him and ask yourself: is this person really just going to be like. They’ll tell you what you want to hear. Or they’re going to argue with you, because they know all the right answers. Are they going to get very upset with you for disturbing them. So what you’re looking for the network marketing business are people who want to win. People who know the economy has moved on. You’ll find every race gender age and background in network marketing. But what they really want to do is they want to win. It really is a true playing field in the world.

But not for these people. These people will be left behind. Network Marketing is for people who want to win. Because network marketing is the business model of the future. If you want the government to take care of you, then just keep doing what you want to do. It is possible for everyone to win. But the problem is you’ve got to commit to it. You’ve got to say this is what I’m going to do. I’m going to dedicate five years of my life. Well, look at the leaders to say: those are people who want to be like.

Those are the kinds of people I want to hang out with. That’s what you got to say to yourself. Well as we know there’s fewer and fewer jobs in American corporations say they’re hiring. But they’re not hiring in America the hiring overseas. But more than that is that there is I endorse network marketing is most people are addicted to the paycheck. The paycheck is one of the most sinister plots ever pull upon a human being. If you need a paycheck you’ve sold your soul. You know you sold your body, your mind, your spirit and your emotions. You sit there in fear of losing your job. Or can I get a raise? Or you know will I get promoted. I mean and then, and then why would you do that? Another thing about why we endorse network marketing, we don’t think of it as a network marketing. We think of it as entrepreneur development. Because if you need a paycheck, this is not your business.

You know we build businesses. So sometimes when Kim and I do a deal we may not receive a paycheck for 5-6 years. You know and so these guys come: oh, we never get rich quick! You know and some people do. I don’t know if you do or not, but that is an employee, get rich, loser mindset. And so the thing that network marketing does is really going to cure you of that loser paycheck, get-rich-quick mentality and actually build a business. You know we build businesses, but and that’s how we’re rich. But we don’t get rich quick and I don’t need a paycheck. I never want a paycheck. So that’s kind of a revolutionary thought to most people up there, who went to school to get good grades and get a job. You know they get a high-paying job at them.

The higher paying job you, you pay higher taxes and you wonder why you never get ahead. That’s because you went to school to get a job and a paycheck. You’ve got to get away from the paycheck and sometimes it might take 2-3 years ago away from that. And that’s what network marketing teaches people. it’s an entrepreneurs mindset. As an entrepreneur spirit. Not all lose our employee and a paycheck mentality.

Thank you guys so much for watching. I’d love to know what you think of this video. What you think about network marketing if you learn from it. Leave in the comments below. I’ll join the discussion. My goal with this channel 7 million subscribers so. Anything he did how spread the video share with friends, posted on Twitter, I really really appreciate it. Thank you guys so much for watching. Continue to believe. I’ll see you soon…”

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